Design Engineering
From Figma to a live product. I design the interface, then build it myself with vibe coding and AI tools, so ideas ship in days, not sprints.
+Product Strategy & Ops
I take products from idea to live: shaping the strategy, designing the experience, and building it myself with vibe coding and AI tools. 10+ years across Web3, gaming, SaaS and B2B, with hands-on operations experience behind every build.
What I do
Three areas I have hands-on experience in, and what that means for the team I join.
From Figma to a live product. I design the interface, then build it myself with vibe coding and AI tools, so ideas ship in days, not sprints.
Research, positioning and scoping. I help teams decide what to build and why, then turn that into flows, prototypes and a roadmap people can execute.
The systems behind the product: growth, partnerships, content and day-to-day operations. I've run ops at Web3 startups and for 100+ client businesses.
I've done the work on every side of a product: strategy, design, building and running operations. So whichever role I'm in, I already understand what the people next to me need.
As a designer, I hand engineers files they can actually build. When I build, I know what the business is trying to achieve. And when a teammate is stuck in an area I've worked in, I can help them move faster.
Built & live
Live products I designed and built end to end, with AI as my pair programmer. Click through and try them.
Trading · Web app
A trading bot and tracker that logs trading calls by date, so traders can see which callers are actually right and act on better information.
Social · API integration
Pulls a user's data from the X (Twitter) API and turns it into a scored, shareable card people post to show off their profile.
Used by hundreds of people on X.
Gaming · Browser
A playable browser game demo, live on the web, designed and built end to end, from game feel and UI to the code.
Design work
Product, web and brand work across Web3, travel, fintech and gaming. Click any piece to enlarge it.
Live design files
The real working files, not just the final screenshots.
Experience
The short version. Full details are on my résumé, available on request.
Designing and shipping live apps with AI-assisted code, and helping teams with product strategy and operations.
Built the brand identity from scratch and run day-to-day social and sponsorship operations.
End-to-end flows and high-fidelity UI for a travel app, from discovery to booking.
Made pitches 30–40% more efficient by rebuilding the deck; designed game UI and landing pages; advised leadership on positioning.
Product design, branding and consulting projects for clients between full-time roles.
Designed two Web3 SaaS products and their design system; cut design review cycles by ~30% with interactive prototypes.
Led product strategy, UX research and developer acquisition for a Web3 gaming platform, growing weekly active users.
Ran my own studio for 5 years, delivering brand, product and operations work for 100+ businesses.
About
I'm Anthony Littlejohn, a Design Engineer who also works on product strategy and operations. I've spent 10+ years across Web3, gaming, SaaS and B2B, first as a designer, then running operations, and now building the products myself.
AI changed how I work. I use it to go from idea to a live, working product, which lets me test real things with real users instead of handing over static files. Pair that with an operator's view of how businesses run, and I can take a product from strategy to shipped.
I'm looking for a team or client that wants someone who can think, design and build.
Outside of work: gaming, boxing, and watching food videos on YouTube.
Quick profile
Let's talk
Hiring a design engineer, or need help with product strategy or operations? Send me a note.