I design digital products that work and build the operations behind them. 10+ years shipping across Web3, gaming, SaaS, and B2B. I bridge the gap between user experience, business goals, and execution.
The Showcase
Experience
Wearing two hats: leading brand design and running daily social and sponsorship operations. Built the visual identity from scratch and created video content driving consistent audience growth.
Contract role focused on delivering polished, end-to-end product design for a travel application, working closely with engineering and product stakeholders in a fast-paced environment.
Owned end-to-end product design for a Web3 game studio, delivering UI, marketing assets, and pitch materials while advising leadership on strategy and market positioning.
Sole designer on two complex Web3 SaaS products: a crypto subscription platform and an all-in-one business tooling app. Owned the full design process from research to final handoff.
Hybrid role straddling product and operations at one of Africa's most prominent Web3 startups. Drove growth strategy, UX quality, and developer acquisition on a gaming platform.
Founded and ran my own design studio for 5 years, delivering brand design, product strategy, and operational consulting for over 100 businesses ranging from startups to established B2B and SaaS companies.
Selected Work
Web3, SaaS, UI/UX
End-to-end design of two Web3 SaaS products: a crypto subscription platform and a full business dashboard.
Read case study →
Mobile, Travel, UI/UX
End-to-end onboarding flows and high-fidelity UI for a travel recommendation app personalised to each user.
View project →
HealthTech, Mobile, Case Study
UX case study for a health tourism app connecting African users to quality healthcare — research, flows, and high-fidelity UI.
View on Behance →
Brand, Web & Mobile, UI/UX
Branding and UI/UX for a subscription platform helping African creators monetise their content and grow their fanbase.
View on Behance →
Web3, Gaming, UI/UX
Full UI/UX design for a Web3 skateboarding game — crafting an immersive interface that blends gaming culture with on-chain mechanics.
View on Behance →
Web Design & Development
Full website design and development for Suntok — a clean, conversion-focused site with a modern visual language and responsive layout.
View on Behance →
Gaming, Product Page, UI
Concept product page redesign for Steelseries — high-impact layout focused on showcasing gaming peripherals with clarity and energy.
View on Behance →
Web3, Gaming, UI/UX
Full game UI for a Web3 farming game with real-time stats, resource management, and an isometric canvas view.
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Web3, Landing Page, UI
High-energy Web3 landing page for a meme coin, designed for desktop and mobile with custom illustrations.
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Web3, Landing Page, UI
Landing page for a crypto and gift card trading platform — focused on trust, clarity, and conversion.
View project →
Brand Identity, Logo Design
Brand identities across gaming, fintech, food, real estate, and media over 10 years of freelance work.
View portfolio →Live Design Files
Case Study
Sukuri Protocol needed two things at once: a crypto subscription platform for creators and businesses, and a full-featured business dashboard. I was the sole designer, owning everything from research to final handoff.
Web3 businesses were stitching together Web2 tools that weren't built for on-chain payments, wallet-based identities, or token-gated access. They couldn't invoice in crypto, manage subscribers on-chain, or track business performance in one place.
The brief was clear: design a product suite that lets any business operate entirely on-chain — subscriptions, invoicing, payroll, customer management — with a UI that feels familiar and trustworthy, not intimidating.
I conducted competitive analysis across Web2 SaaS tools (Stripe, Notion, QuickBooks) and Web3-native alternatives to identify gaps. I ran 6 stakeholder interviews with crypto business owners to understand their actual workflows.
Key insight: users trusted Web2 dashboards because they were familiar. The biggest barrier wasn't crypto — it was visual complexity and unclear affordances.
Key findings:
I started with low-fidelity wireframes in FigJam to map all user flows across both products: the subscription platform and the business dashboard. Once flows were validated with the team, I moved to high-fidelity in Figma.
The design system became the backbone — reusable components for tables, cards, charts, wallet displays, status indicators, and form patterns. This meant engineers could build faster and the product stayed consistent as it scaled.
Subscription Platform covered:
Business Dashboard covered:
There were no established design patterns for on-chain business tooling. Every decision — how to show a wallet address, how to represent pending blockchain transactions, how to make "payroll in crypto" feel safe — required first-principles thinking.
Working as the sole designer also meant I had to prioritise ruthlessly. I focused on the highest-traffic flows first and built the design system in parallel, so every screen I added benefited from the components already in place.
By using interactive prototypes throughout the process, I reduced back-and-forth with engineering significantly. Developers could experience the intended behavior directly in Figma rather than interpreting static specs — cutting review cycles by approximately 30% and shipping screens faster.
Capabilities
About
I'm Anthony Littlejohn, a Senior Product Designer and Business Operations Manager with over 10 years of experience across Web3, gaming, SaaS, and B2B industries.
My edge isn't just good design. It's that I understand how businesses operate. I've run ops, acquired partners, built growth strategies, and shipped full products, not just handed over files. I also leverage generative AI to accelerate workflows and prototype faster.
I'm looking to bring this blend of design thinking and operational experience to a world-class product team, wherever great work is being done.
Outside of work: gaming, boxing, and watching food recipes on YouTube.
Quick Profile
Let's talk
I'm actively looking for UI/UX or Product Design roles globally. If you're building something great, let's connect.