I design digital products that work and build the operations behind them. 10+ years shipping across Web3, gaming, SaaS, and B2B. I bridge the gap between user experience, business goals, and execution.
Experience
Wearing two hats: leading brand design and running daily social and sponsorship operations. Built the visual identity from scratch and created video content driving consistent audience growth.
Contract role focused on delivering polished, end-to-end product design for a travel application, working closely with engineering and product stakeholders in a fast-paced environment.
Owned end-to-end product design for a Web3 game studio, delivering UI, marketing assets, and pitch materials while advising leadership on strategy and market positioning.
Sole designer on two complex Web3 SaaS products: a crypto subscription platform and an all-in-one business tooling app. Owned the full design process from research to final handoff.
Hybrid role straddling product and operations at one of Africa's most prominent Web3 startups. Drove growth strategy, UX quality, and developer acquisition on a gaming platform.
Founded and ran my own design studio for 5 years, delivering brand design, product strategy, and operational consulting for over 100 businesses ranging from startups to established B2B and SaaS companies.
Visual Work
Live Design Files
Selected Work
Web3, SaaS, UI/UX
End-to-end design of two Web3 SaaS products: a crypto subscription platform and a business tooling app with invoicing, payroll, and customer management.
View project →Mobile, Travel, UI/UX
End-to-end user flows and high-fidelity onboarding experience for a travel app, from splash through personalisation quiz to account creation.
View project →Web3, Landing Page, UI
Playful, high-energy Web3 landing page for a meme coin. Designed the desktop and mobile experience with custom illustrations and a bold visual language.
View project →Web3, Landing Page, UI
Landing page design for a cryptocurrency, gift card, and e-wallet trading platform, focused on trust, clarity, and conversion.
View project →Web3, Gaming, UI/UX
Full game UI for a Web3 farming game with real-time stats, resource management, bluecoin mechanics, and an isometric canvas view designed for on-chain gameplay.
View project →Brand Identity, Logo Design
A selection of brand identities designed for clients across gaming, fintech, food, real estate, and media industries over 10 years of freelance work.
View portfolio →Capabilities
About
I'm Anthony Littlejohn, a Senior Product Designer and Business Operations Manager with over 10 years of experience across Web3, gaming, SaaS, and B2B industries.
My edge isn't just good design. It's that I understand how businesses operate. I've run ops, acquired partners, built growth strategies, and shipped full products, not just handed over files. I also leverage generative AI to accelerate workflows and prototype faster.
I'm looking to bring this blend of design thinking and operational experience to a world-class product team, wherever great work is being done.
Outside of work: gaming, boxing, and watching food recipes on YouTube.
Quick Profile
Let's talk
I'm actively looking for UI/UX or Product Design roles globally. If you're building something great, let's connect.